For people

Our mission is to foster and provide development for high performance in negotiations and sales, generating wealth.

Our vision

Become and remain the first and main research institution, fostering the profession in sales and negotiation, in addition to the first choice for training negotiators and sales professionals in the Americas.

Our values: for which we live and do business

Integrity, Humanity, Humility, Resilience, Prosperity, High Performance, Diversity and Inclusion